As I was scrolling through Instagram, my eyes landed upon Euphoria stars Zendaya, Sydney Sweeney, Jacob Elordi, and other cast members’ posts that they have recently shared, hinting at shifts in their personas and public relations.
Starting with America’s sweetheart Sydney Sweeney. I found that she has done a full 180—from Cassie-next-door to high glam seductress. Sydney’s recent endorsement of her bath water soap brand has sparked a lot of buzz online. Is this a smart PR move playing into the Cassie aesthetic, or is she mixing her character with real-life branding? Where is this strange business idea coming from?
Consider Jacob Elordi, for example. Jacob Elordi’s presence on Instagram is relatively understated, yet it is visually captivating and rich in content. His feed predominantly features moody black-and-white portraits that invite interpretation and analysis from fans, who eagerly dissect the imagery for hidden meanings and emotions.
While various aesthetic edits have circulated online that highlight captions such as “Stranger things in my mirror,” Jacob tends to adopt a more minimalist approach when it comes to his own posts. He rarely includes captions, preferring instead to allow the visuals to convey their own narratives. This choice enhances the artistic quality of his profile, making it a unique space where the imagery holds the focus and encourages viewers to engage with it on a deeper level.
And then there’s Zendaya, recently I saw Zendaya showcased her beauty in a captivating series of editorial photographs that prominently featured vintage fashion in the Met. Embracing the classic glamour of the 1950s, she sported a classic hat and timeless styling that evoked a sense of nostalgia. While she chose not to include captions such as “Somewhere in Time” with her photos, dedicated fan pages have taken it upon themselves to use that phrase to perfectly encapsulate the dreamy and nostalgic aesthetic she brought to life in the images. These editorial shots not only highlight her elegance but also transport viewers to an era defined by its unique charm and sophistication.
It’s difficult for me to overlook how the off-screen lives of these young stars now resemble the chaotic experiences depicted on screen. We once referred to Euphoria as a teenage fever dream; now, it feels more like a prophecy. These young actors are no longer just playing characters; they are becoming real-life versions of them, as seen through red carpets, social media Reels, and beauty campaigns. We “still don’t know their game”.
Amid all the glossy nostalgia and soft-focus branding, one thing remains unaddressed: the irreplaceable absence of Angus Cloud. Whenever “Euphoria” is mentioned, there’s a sense of sorrow. “His portrayal of Fez was the heart of the show quiet, vulnerable, and deeply human”. Without him, Season 3, no matter how stylized or star-studded, euphoria will feel haunted and incomplete.
The question is, will they replace Fez or kill the character since it’s irreplaceable and no other actor can fill the void.
The irony is poetic. While the cast of Euphoria thrives with beauty deals and film projects, the show’s messy, painful soul may have departed with Angus. With each cryptic post and polished photo, the world watches. They are waiting. Because Euphoria has evolved beyond a show, it has become a feeling. And it may be returning.
Every cast member of the show seems to be fully embracing their characters, as if the promotional campaign is an extension of Euphoria’s narration. I saw Hunter Schafer shared a behind the scenes clip with a caption, “Back to paradise,” referring to Jules’s paradoxical world.
“Also i caught Maude Apatow” in my feed, playing Lexi, posted a minimalist selfie with the script and coffee, stating, “Page 1. Again,” reflecting Lexi’s return to the side lead to the main lead like she owned the stage.
Barbie Ferreira (Kat) shared shadowy Instagram Stories, embodying Kat’s self-empowerment journey.
while Alexa Demie hinted at Maddy’s rebellious side with a teasing post about her red leather jacket, stirring speculation about upcoming drama.
Each post serves as a breadcrumb, fueling fan theories and excitement.
Fans are concerned about whether they will hear Labyrinth’s iconic hits from “Euphoria” again, as there has been no confirmation of his return for Season 3. Many worry that the show may lose its unique soul and emotional depth without him.
The official details we have so far are as follows: production for Euphoria Season 3 wrapped up in early May 2025 after a rigorous six-month shoot in Albuquerque and Los Angeles. The official trailer was released on June 25, and the promotional campaign has been striking, featuring the iconic Euphoria lighting, fragmented monologues, and sweeping shots that highlight the dynamics of the new cast. HBO has confirmed a premiere date of July 20, 2025, exclusively on Max worldwide. With less than a month to go, anticipation is reaching a fever pitch.
In all these polished posts, every collaboration, behind-the-scenes shot, and dimly lit selfie, people can sense a deliberate marketing strategy at play. They aren’t just promoting a show; they’re embodying the brand. Yet, despite all the stylistic flair, the absence of Angus Cloud—both as Fez and as a real person lingers like an unresolved chord in the background.
When July 20 arrives and Euphoria Season 3 premieres on Max, we can expect stunning visuals, intense chaos, and complex relationships. But will the season be able to fill the void left by Angus? Will it be as big of a blockbuster as Seasons 1 and 2?
“As a longtime fan of Euphoria, it feels surreal to see both the characters and the actors evolve. Season 3 won’t just be a return to HBO; it’s a reunion with the versions of ourselves we discovered through their chaos, grief, and beauty. I can’t wait for July 20!”
